14 years of happy customers!
How Local Businesses Use a New AI System to Beat the Competition & Lock In New Customers Before They Even Call
Outsmart the competition with me...
Why are your competitors showing up at the top of Google with 3X the reviews, getting twice the calls, and always crazy busy… while you're stuck hoping people pick you from page two?
It's not luck - it's a smarter way!
Modern local businesses are using AI to completely change the game, auto-generate 20-40 new reviews every month, double their
website viewer conversions, and climb the map pack.
Here’s how the "Local Trust System"™ works:
From the desk of
Deacon Nick Cifonie,
Lockport, Ill., USA
RE: Local Trust System/LeadGuard AI:
Heya, I'm "Deacon Nick",
In the last 18 months, effective local business marketing strategies have changed more dramatically than in the last 10 years combined!
And, as a husband of 1, father of 3, grandfather of 10, and Catholic Deacon at a parish with several thousand of my best friends... I appreciate the changes!
I can now serve more businesses in less time, leaving me plenty more time to play with the 10 kiddos!
This has all been made possible since I discovered the power of using a couple of new AI automations to bring local retail and service businesses loads of new customers quickly and strategically.
So, I decided to "spill the beans" and show exactly how I do it!
We are now using totally different tools and strategies than only a few short years ago. They let us grab a local business 10 to 20 new five-star reviews weekly, blow up the rate that website viewers turn into paying customers, and even slide a business listing up into the Google map pack!
And most of it is entirely automated.
The Kicker:
We do it all with a few simple AI's...
More specifically, we now get better and faster results in a fraction of the time and money that it took 10 years ago.
This gives me as a business owner the ability to serve my clients faster, offer them better tools and services, and reduce the costs to a point it's more affordable than ever. (for both of us)
In fact... it's ignorant now for any business NOT to be using AI automation!
(and I don't mean just to help them write letters and emails)
"In the old days", (yeah sonny!) automated web-based systems took weeks of setup and code. Upkeep and execution were mostly manual, and the setup and monthly fees I was forced to charge were in the multiple thousands.
Today? I can help 5X the number of businesses, get as good or better results, yet charge them half or less of what I was forced to charge in the past.
WIN-WIN.
Let Me Explain...
Since 2011, I've been helping customers with website development (we've built close to 500 websites and funnels) SEO and Google Map Pack Optimization, social media posting, reputation marketing and management, and much more.
I've served oodles (lol, I said "oodles") of basement waterproofing pros, painters, Boston lawyers/attorneys, solar power and heating companies, tool and equipment rental and sales providers, NFP (Natural Family Planning) practitioners, real estate investors and brokers, dumpster rental companies, and so many more I've lost track of.
And now, with our new AI "Local Trust System™", I can serve them faster, better, and without charging the setup fees and retainers I needed to get in the past!
With my Local Trust System, I help my clients:
✔️ Gain loads of new customers from Google Maps, search, & AI search
✔️ Rank at the top of the Google Map Pack...
✔️ Spend more evenings with family instead of working from home ...
✔️ Deliver weekly and/or monthly offers to increase customer loyalty...
✔️ Capture customer contact information & build a text/email database...
✔️ Automate customer requests & inquiries "24/7/365"...
✔️ Lower their stress as they enjoy increased calls & sales...
✔️ Get 5 to 15 new five-star reviews weekly, hands-off...
✔️ Watch clients overcome the need for expensive ad campaign budgets...
✔️ Increase their repeat business percentages by 3x and more...
This SAME model will help you achieve the same as others in the past, whether you have us do it for you, we show you how to do it on your own, or somewhere in between... in fact, we've had clients stay with us for 10 YEARS or longer.
But it doesn't work for everyone...
It ONLY works for offers, products and services that are IN DEMAND. You must offer products or a service that people are actively searching for on Google and the other search engines and AI sites. Either that, or you have a unique or new approach that helps your clients get results faster/easier/cheaper than competing services.
You also need to be serving the public, aka: doing "business to consumer" selling, and not selling to other businesses, or "business to business".
It can be a retail storefront or "on-location" service provider open to the public, or a service company that travels to people's homes to provide a service... in some cases even a web-based service can benefit... but you need to be selling to retail consumers.
If you DON'T have a unique product or service that's in demand and has search engine traffic OR you don't serve the public as stated above, then you can leave this page. Unfortunately, these systems won't be for you.
Now, if you DO have a solid product with daily search engine traffic... and you DO sell "retail" service and/or products to the public... then pay close attention to every word on this page, as so many others have in the past.
The Local Trust System™ solves 3 big problems for local companies trying to scale:
This is overwhelmingly the #1 challenge we solve. Small businesses battle for attention against big-box stores and online giants like Amazon and Wal-Mart. You see your competitors in the "Google Map Pack", but you're certain your products & services are superior.
The old methods of marketing (a sign on the door, or a Yellow Pages Ad) are no longer enough with today's digital landscape and heavy competition. And, the old ways of getting into the Map Pack no longer work as well either.
Not in this AI-driven world.
The Solution: Our system will analyze and optimize your Google Business Profile to push your business listing into the most clicked real estate on Google. (this is your #1 priority) This is your modern-day Yellow Pages ad, storefront sign, and business card all in one.
It's the most important factor for appearing in local searches and on Google Maps, like this ten-year client of ours below:
In the digital age, your reputation is your currency. A few bad reviews (real or fake) can be devastating. A single negative review can lead to a damaging public profile on Google, Yelp, or social media, driving away new customers.
On the flip side, an incredible in-store or on-site experience encourages repeat business. In fact, you can "steal" customers searching for info about your competitors by having a better reputation. Google (& customers) judge both the quantity and quality of reviews, as well as how recently they were submitted.
The solution: Since reviews are the new "word-of-mouth", our Local Trust System™ automates the entire program. Five-star reviews are the single most powerful factor for convincing a new customer to choose you over a competitor, and a major influence of the Google algorithm as well.
Every customer needs to be asked multiple times in strategic ways to leave a review, and every review needs to be replied to. Also, graphic copies are made and posted on your website, Facebook page, and LinkedIn profile, to share them with the world! (and new customers)
Why It's a Top Problem:. A poor reputation actively repels new customers, and makes old customers consider whether or not to stick around. A great reputation creates a virtuous cycle of trust for both new and repeat customers.
NOTICE how the reviews look when added automatically in real time to our client's Facebook and LinkedIn profiles to "market" their reputations to others:
In addition, the reviews are added to their websites in real-time:
Or maybe it's better described as:
Today’s consumers expect modern communications technology. They expect to book appointments online, get 24 hour support, pay with a phone, see inventory online, and get help via phone, text, or chat. (many potential customers prefer "not" to talk to a human until they're ready)
YOU SHOULD BE USING AN AI-POWERED WEBSITE CHAT AGENT!
It's a bad look if you don't keep up, but even more important... today's technology can keep customers from "falling through the cracks" or calling your competitor because you couldn't help them WHEN THEY WANTED THE HELP!
That's where our LeadGuard AI™ chat agent comes in!
Let me use a real example how the LeadGuard AI™ solves the issue:
Sarah, a pet grooming salon owner, is drowning in repetitive tasks. Her workday is constantly disrupted by:
-Answering the same questions over and over via phone and DMs: "What are your hours?" "How much is a grooming?"
-Playing "phone tag" to schedule appointments, which often involved a frustrating back-and-forth. (if she ever caught up with them at all)
-Missing potential clients who contacted her while she was with another customer or after the salon had closed. (and they call someone else)
-Struggling to call back all of her phone messages on a daily basis, even if it meant missing dinner with her family.
The Solution: Sarah adds the LeadGuard AI™, a website chat agent (widget) to her website, and It becomes her virtual receptionist.
Now, when a customer visits her site and sends a message, the chatbot:
-Answers FAQs: It answers questions and tells customers the salon's hours, services, prices, and location.
-Schedules Appointments Automatically: It can either direct users to her scheduling software to do it on their own, (which many prefer) or the AI can do it live while they chat. No phone calls needed.
-Works After Hours: The chatbot captures bookings 24/7, serving clients even when the pet salon is closed. (and it never calls in sick!)
-The Result: Sarah has fewer interruptions, more appointments booked automatically, and can focus on her clients in her shop instead of her phone.
And... we can even provide our LeadGuard AI™ in voice form as well, to literally TALK TO your callers by telephone!
Local SEO Ranking:
Not all of our customers need SEO work... but for those who do, you can get your business into the Map Pack quickly by using a combination of both "in profile" strategies, as well as "offsite" optimizations". Some use AI, others can be done manually... ALL are proven to work!
You can do this all yourself if you like, just go down the list:
On-Profile Optimization (Your Google Business Profile)
-Claim and verify your Google Business Profile (GBP).
-Select the most accurate primary and secondary business categories.
-Ensure your business name, address, and phone number (NAP) are 100% correct.
-Define your service areas or use a physical address.
-Fill out all the profile sections (hours, attributes, from the business, etc.).
-Write a keyword-rich business description.
-Upload high-quality photos and videos to all categories (and add regularly)
-Create and publish Google Posts consistently (Updates, Offers, Events).
-Build out your Products and Services sections wit descriptions & images.
-Enable the direct messaging feature.
-Actively solicit and populate the Questions & Answers (Q&A) section.
-Generate a consistent stream of new customer reviews.
-Respond professionally to all reviews (positive and negative).
Off-Site Optimization (Your Digital Footprint)
-Link your GBP to the correct corresponding page on your website.
-Ensure your website is mobile-friendly, secure (HTTPS), & fast-loading.
-Create location-specific service or product pages on your website.
-Embed a Google Map of your business location on your contact page.
-Implement Local Business schema markup on your website.
-Create a blog that points to your GBP, and "cascade link" regular posts.
-Build local business citations on relevant, high-quality directories.
-Ensure absolute NAP consistency across all online citations & directories.
-Find & clean up incorrect or duplicate citations. (directory listings)
-Acquire high-quality, topically and locally relevant backlinks to your website.
-Encourage user engagement signals (clicks for directions, clicks-to-call, website visits from GBP).
There's more we do with stubborn cases... like writing and properly linking press releases and such, but in many cases, simply doing the above will get considerable traction, even plop you at the top of the Map Pack!
Keep in mind that local SEO is not an overnight, or "1 and done" solution. Press releases, blog posts, images, articles, and updates need to be done and re-done regularly to "keep up with the Joneses", (your competitors) and stay fresh and active in Google's eyes!
Or Google slaps ya like a pink baby's behind!
Reputation & Review Management:
The second step to put in place is the review/reputation program. Here's how!
The bottom line, (what most business owners care about) is that they generate 5-20 weekly reviews. This system can level the playing field for businesses who failed to do anywhere near that, even in much longer time periods. At the core, it's the systems we put into place. On the surface, it's what we show below...
Use this to build trust, attract new customers, and market your business — all with the power of real reviews. Here’s what the system does for you:
To Get More 5-Star Reviews — Automatically
-Ask EVERY customer for a review while they are at your location.
-Send review requests by text and email immediately after each sale.
-Customize the messages with your brand, tone and timing.
-Route happy clients to Google/Facebook, or your favorite review sites.
Follow Up Consistently and Automatically
-Send reminders if clients don’t respond the first time. (we do it day 1, 3, and 9)
-Use smart logic to personalize follow-ups based on their behavior.
Market Your Reviews on Autopilot
-Share your best reviews to Facebook & LinkedIn to keep your brand visible.
-Embed a live review feed on your website for people to see in real-time.
-This keeps your marketing fresh with real, recent testimonials.
Maintain Full Visibility with Analytics & Alerts
-See how many reviews come in, how clients respond, and where reviews are coming from, and collect the data on a central dashboard.
-Get real-time alerts when new reviews (positive or negative) come in.
-Manage everything from one dashboard if possible.
Manage Your Reviews as they Come In
-Read and reply to Google reviews directly from your dashboard.
-Have the AI respond to all reviews automatically, in your voice.
-Tag your team members, assign follow-ups, and take action.
Notice: If you use a system like ours, (see image below) you simply add a customer's email or name on a form, & the review requests go out.
We even have a way the client unknowingly sends it to themselves, lol. (but this one's a secret!)
The AI Employee/Answering Service:
Finally, I want to introduce you to a powerful strategy that’s transforming how businesses communicate with their customers: The AI Employee! AI Agents/Bots are, in addition to being extremely useful... pretty damn fun!
It’s like hiring a 24/7 sales assistant, scheduler, and customer support agent — all in one. You can decide how little/much you want it to do, but here are the basics:
It should Instantly Engage with Leads — 24/7 (using chat, text, or voice)
-Have it reply in seconds via SMS, website chats, and even social media.
-Let it handle FAQs, scheduling, pricing, services, and more — without delay.
-It should work day and night so you never miss a lead again.
It can Book Appointments Automatically
-It can sync with your calendar to schedule appointments in real-time.
-Send confirmations, reminders, and follow-ups — all without manual input.
-This will reduce no-shows and keep your schedule full.
Converts Conversations into Customers
-Use it to nurture leads using smart, natural conversations that feel human.
-Let it collect names, emails, & phone numbers to build your contact list.
-It can hand off warm leads to your team when needed.
Learns Your Business
-Train it with your exact FAQs, offers, and tone of voice.
-Teach it your hours, pricing, services, and team info.
-It should give consistent answers every time.
Manages Conversations in One Place
-Have it collect chats from your webchat and social media on one dashboard.
-Let it tag, assign, and update contacts automatically for easy follow-up.
-It can keep your CRM organized while your team focuses on customers.
If done properly, It’s not just a chatbot — it’s your off-hours (or on?) front desk, sales assistant, and customer service team rolled into one.
Trifecta = Three!
If you notice, we have a three-prong focus with our program. These are developed strategically to increase your sales and profits in three deliberate steps that I call the "3 RRR's!".
No, I am NOT a pirate!
STEP ONE - RANKING: Optimize your local business in the Google Map Pack, to assure you win the calls and visits you deserve. Clients are the lifeblood of your business, and there's NO REASON YOU shouldn't be capturing the majority of the people looking for what you provide in your area. The Map Pack can change your business as you increase your ranking.
STEP TWO - REVIEWS: Once you have customers finding you on the search listings, a flawless reputation can not only assure that customers don't even consider your competitors, but legally hijack the customers who started their search looking for info about them... and send them to you.
STEP THREE - RESPONSES: Our AI chat agents respond to customer inquiries 24/7/365! They don't take days off or get sick, they work nights and weekends, don't stop for lunch, and you'll never catch them playing Minecraft on your time. (well, not yet, at least!)
It's the 1-2-3 PUNCH that our clients use to take control of their traffic...
DISCLAIMER: I’ve been doing this online marketing stuff for 20+ years. My business has been running for 14+ years. (albeit there was a 3 year period I semi-retired, that's another story we can have over coffee some day, lol) I’ve built countless numbers of systems during that time. Most businesses start out seeing increases in sales after 4-8 weeks while using our model, then scale up as their reviews and traffic scales.
If you’d like to see how I can help you get this set up… so that you can bring in more of your best customers every week with less work… you have two options:
Take the step-by-step process I laid out here, look at our outline, educate yourself a bit more, and give it a go on your own. I am happy to answer questions at ANY TIME! With the exception of the AI, this isn't brand new stuff. SEO and review marketing (er, referrals) has been used for years to sell products and services.
There is no "secret". I've just figured out a new and unique way to put these 3 strategies together in a way that works in this new era of AI and automations.
In fact, if you're a "do-it-your-selfer", (or your 12 year old niece is) and you only want the two AI employees, click the button below, and we'll take you to where you can grab the AI chatbot employees, (LeadGuard AI™, and the Local Trust AI™) follow our instructions on your own, and get started! (coming soon)
You can work with us 1-on-1 and we can set this all up for you and support you through each step of the process. You'll help connect your social media accounts and give us business information, but beyond that, all the work is on me! You'll save time and money from figuring out the best ways to do everything above, and we will set it all up properly and fully maintain it for you month after month.
The bottom line: you do nothing but run your business!
If you qualify to work with us, we won't tie you to any long-term contracts, and we'll even guarantee our work... so the pressure to succeed is on me, not you.
Want to save the time and money of
figuring it out on your own?
Over and out,
Deacon Nick Cifonie
For support, email us at [email protected] .
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